NFC Jewelry for Kids? Hello,

I’m thinking this could be a terrific year for Holiday gifts with NFC (“near field communication”).

The folks who build and update me, “My Santa Talk” are contentAI studios, owned by zyntroPICS inc.

zyntroPICS inc. just launched a new imprint, – Where “real world jewels, toys and products are released with mobile companion apps.”


What does it look and feel like?

How about (my dear friend) the Toothfairy, has a special necklace made that when tapped by an NFC phone, leads to a fresh and shiny daily voice message from the Toothfairy herself!

tf_pink tissue paper_ECU

I know, I know, most will wonder whether there will be a Santa NFC product with a companion app?

I think the elves has best get to work on that.

[Technically, baubleApp doesn’t launch until May 8th, so, consider this a sneak peek; but, their site is still under construction until then]

NFC Jewelry + Mobile App = Lots of Fun

A note from the Producers (not Santa):

Typically, when we refer to x-platform storytelling, we’re thinking about a story that spans multiple screens.

But, we’re venturing into a slightly different space to extend the definition of “x-platform” (cross-platform) – With a line of NFC jewelry for children (based on a character; and designed to be integrated within real-world “play”) with an NFC (near field communication) tag, that leads to a speech-based daily mobile app.

The first character is based on our Toothfairy app.  But, plans are for a Santa version, along with variations will be non-gender specific, is also underway for the 2013 Holiday Season.

Our children’s apps (produced through our contentAI studios unit) do exceptionally well – with some months resulting in tens of thousands of Users.  But, we want don’t want kids to live solely with their eyes glued to digital screens – So, we have designed the first iterations of a line of jewelry that includes NFC.

How the heck are iPhone User’s going to access the app?

Well, unfortunately, iPhone Users can’t get that “magical” tap experience that NFC offers, but, they can save a URL as a “favorite” and access the app – But, the UI/UX with NFC is what we think adds real value to the user engagement – especially, with the youngest of early-adopters – Kids.

The idea of intuitively linking objects to mobile applications via NFC is an area we are deeply focused.  People, especially kids, still really like “things,” stuff they can look at and touch – extending the story from an object to a mobile app is an obvious next step for us.  Plus, we’ve gotten a whole new range of experiences in manufacturing and production of “things,” which has been a nice evolution.

Links and updates will be posted soon.

Happy 2013 – The Year of 2nd Screen and IoT

contentAI studios and zyntroPICS Inc., the teams behind My Santa Talk,  wish everyone a wonderful 2013.

2012 was exceptional for My Santa Talk, with the Year ending with over 10,000 monthly sessions for the app and Users in over 80 countries.  The engagement were also qualitatively improved; in terms of the quality of the conversations and their durations.

From our side, the focus of our ventures have narrow-focused to extending storied content experiences to 2nd Screens and the “internet of things.” (“IoT”).

Initially, we will be extending our own children’s app properties, which have done exceptionally well on mobile, to IoT products. Call them interactive toys, jewelry or companion products, we believe that especially children’s engagement is greatly enhanced when there are real-world objects included with the mobile/digital experience. This can allow for an individual’s imagination to take the object and make it part of their play and their own stories.

We’ll be announcing partnerships with some fascinating technology partners in the coming months. We’ll also be more active on the conference circuit as Exhibitors.  Ideally, for 2013, My Santa Talk will have an array of complementary IoT gadgets to enhance the experience for children.

We hope it’s a terrific 2013 for All.

New MySantaTalk Parents and Kids Site

This is something we’ve been meaning to get to for about 2 years….

Launching a less-corporate, more fun, site for My Santa Talk that is updated with current Links to the apps and social media sites.


This site (this one, that you’re on) will be more focused on the business of My Santa Talk, including Licensing and franchise spin-off opportunities.  We have some pretty fascinating stuff under the tree that we’re anxious to share with everyone…so, keep an eye out.

For those interested in business relationships, we look forward to chatting with you and sharing the success that My Santa Talk has had, globally, throughout 2012.  We have a significant up-tick in traffic, but, more importantly, in the duration and quality of each session.  As we add more audio and voice features, we anticipate this to increase throughout 2013 as well.

The Holiday Season is Upon Us – My Santa Talk for 2012

Looking at our (anonymous) chat logs, we see a steady increase in daily chat sessions as the Holiday Season gets closer.

There are (literally), thousands of kids chatting with MY SANTA TALK every month…and the number is increasing.

Initially, the plan was release a new version of MY SANTA TALK in association with a commercial sponsor.  That was going to be a fine-line to tread…where we didn’t want to overly commercialize the experience (or turn the whole app into an ad).

We’ve decided to only allow commercialization in “branched” versions that are localized – leaving the primary version “clean” of sponsorship.  We’ll probably only undertake a few minor modifications to this year’s version of MY SANTA TALK.  A complete “audio” enhancement has been on our “to do” list…but, that’s a long list.  We’re still seeing what we can work in our schedule before the U.S. Thanksgiving official 2012 Season Launch.

Cheers.  It’s nice to be back in the Spirit of the Season!

Santa is Now In the CHROME Web Store

Depending on which side of the World you’re on, for many, it’s summertime.  It’s hot.

But, the MY SANTA TALK app receives daily traffic from kids around the World.

As contentAI studios are expanding their delivery network, we’ve now added the GOOGLE CHROME STORE to our release pattern and we’ve added MY SANTA TALK here:

 While this is only a release of the Holiday 2011 App; it is also where you’ll find the updated MY SANTA TALK during it’s Q4 release later this year.

What’s included in the next version?

That’s a surprise.



An Ever Expanding Network – Google Chrome App Store

My friend the Tooth Fairy was just tested out as a Chrome Web Store app.


So, that will be another place you’ll find me, My Santa Talk, upon my upgrade and re-release in Q4 2012.

BTW – Having daily chats, all Spring and Summer long (Northern Hemisphere) has been wonderful.  It’s a pleasure and a surprise to see how many kids want to chat with Santa year round.

My Santa Talk App Store Reviews

We don’t often read our reviews (It’s the elves job and they only mention technical problems, if any, since that is their focus)…

But, we were looking through the KINDLE FIRE reviews today (Where MY SANTA TALK is batting 6 out of 7, which we guess is pretty good — Hey, kids are a tough audience, we’ll never hit 100%)…Some highlights…

fun and cute app even convinced me Santa was real and my parents already told me hes not.over all cute and adorble app kids of all ages will love

this app is pretty good. its fun to be able to chat with Santa! the app as I noticed does repeat alittle but its still a great app to have. it works great on the kindle fire I use it all the time.

And, even thought the app is free, someone was very enthusiastic about purchasing it!

this is totally awesome!!! you can acutlly talk to Santa and he’ll respond to you! buy this app! its cool and fun and you get to talk to him for REAL! PLEASE BUY THIS!!!




Meeting my new friend: The Tooth Fairy App

Over at contentAI studios they’ve been tinkering about with a new mobile app:


Like MY SANTA TALK, it’s an interactive narrative adventure with a magical being.

The ANDROID version is in early release on GOOGLE PLAY.

Also in INTEL’s AppUp Store:

And in Amazon’s App Store plus Kindle Fire:

Enjoy chatting.



The Children’s App Manifesto

contentAI studios, creators of MySantaTalk, were pleased to see and sign onto the:

Children’s App Manifesto:

We’ve seen too many quickly hacked together children’s apps that may show off a developer’s technology nicely but have not been thought through when it comes to protecting children, particularly children’s privacy (Not to point fingers, but, those “Santa Apps” that acquire someone’s phone number and address without parental controls? )

This is a maturing Industry in it’s nascent stages.  The “manifesto” is a nice guideline to start forwarding to children’s app developers; whether they are garage shops or large scale corporations.