A note from the Producers (not Santa):
Typically, when we refer to x-platform storytelling, we’re thinking about a story that spans multiple screens.
But, we’re venturing into a slightly different space to extend the definition of “x-platform” (cross-platform) – With a line of NFC jewelry for children (based on a character; and designed to be integrated within real-world “play”) with an NFC (near field communication) tag, that leads to a speech-based daily mobile app.
The first character is based on our Toothfairy app. But, plans are for a Santa version, along with variations will be non-gender specific, is also underway for the 2013 Holiday Season.
Our children’s apps (produced through our contentAI studios unit) do exceptionally well – with some months resulting in tens of thousands of Users. But, we want don’t want kids to live solely with their eyes glued to digital screens – So, we have designed the first iterations of a line of jewelry that includes NFC.
How the heck are iPhone User’s going to access the app?
Well, unfortunately, iPhone Users can’t get that “magical” tap experience that NFC offers, but, they can save a URL as a “favorite” and access the app – But, the UI/UX with NFC is what we think adds real value to the user engagement – especially, with the youngest of early-adopters – Kids.
The idea of intuitively linking objects to mobile applications via NFC is an area we are deeply focused. People, especially kids, still really like “things,” stuff they can look at and touch – extending the story from an object to a mobile app is an obvious next step for us. Plus, we’ve gotten a whole new range of experiences in manufacturing and production of “things,” which has been a nice evolution.
Links and updates will be posted soon.