NFC Jewelry for Kids? Hello,

I’m thinking this could be a terrific year for Holiday gifts with NFC (“near field communication”).

The folks who build and update me, “My Santa Talk” are contentAI studios, owned by zyntroPICS inc.

zyntroPICS inc. just launched a new imprint, – Where “real world jewels, toys and products are released with mobile companion apps.”


What does it look and feel like?

How about (my dear friend) the Toothfairy, has a special necklace made that when tapped by an NFC phone, leads to a fresh and shiny daily voice message from the Toothfairy herself!

tf_pink tissue paper_ECU

I know, I know, most will wonder whether there will be a Santa NFC product with a companion app?

I think the elves has best get to work on that.

[Technically, baubleApp doesn’t launch until May 8th, so, consider this a sneak peek; but, their site is still under construction until then]

NFC Jewelry + Mobile App = Lots of Fun

A note from the Producers (not Santa):

Typically, when we refer to x-platform storytelling, we’re thinking about a story that spans multiple screens.

But, we’re venturing into a slightly different space to extend the definition of “x-platform” (cross-platform) – With a line of NFC jewelry for children (based on a character; and designed to be integrated within real-world “play”) with an NFC (near field communication) tag, that leads to a speech-based daily mobile app.

The first character is based on our Toothfairy app.  But, plans are for a Santa version, along with variations will be non-gender specific, is also underway for the 2013 Holiday Season.

Our children’s apps (produced through our contentAI studios unit) do exceptionally well – with some months resulting in tens of thousands of Users.  But, we want don’t want kids to live solely with their eyes glued to digital screens – So, we have designed the first iterations of a line of jewelry that includes NFC.

How the heck are iPhone User’s going to access the app?

Well, unfortunately, iPhone Users can’t get that “magical” tap experience that NFC offers, but, they can save a URL as a “favorite” and access the app – But, the UI/UX with NFC is what we think adds real value to the user engagement – especially, with the youngest of early-adopters – Kids.

The idea of intuitively linking objects to mobile applications via NFC is an area we are deeply focused.  People, especially kids, still really like “things,” stuff they can look at and touch – extending the story from an object to a mobile app is an obvious next step for us.  Plus, we’ve gotten a whole new range of experiences in manufacturing and production of “things,” which has been a nice evolution.

Links and updates will be posted soon.

Happy 2013 – The Year of 2nd Screen and IoT

contentAI studios and zyntroPICS Inc., the teams behind My Santa Talk,  wish everyone a wonderful 2013.

2012 was exceptional for My Santa Talk, with the Year ending with over 10,000 monthly sessions for the app and Users in over 80 countries.  The engagement were also qualitatively improved; in terms of the quality of the conversations and their durations.

From our side, the focus of our ventures have narrow-focused to extending storied content experiences to 2nd Screens and the “internet of things.” (“IoT”).

Initially, we will be extending our own children’s app properties, which have done exceptionally well on mobile, to IoT products. Call them interactive toys, jewelry or companion products, we believe that especially children’s engagement is greatly enhanced when there are real-world objects included with the mobile/digital experience. This can allow for an individual’s imagination to take the object and make it part of their play and their own stories.

We’ll be announcing partnerships with some fascinating technology partners in the coming months. We’ll also be more active on the conference circuit as Exhibitors.  Ideally, for 2013, My Santa Talk will have an array of complementary IoT gadgets to enhance the experience for children.

We hope it’s a terrific 2013 for All.

New MySantaTalk Parents and Kids Site

This is something we’ve been meaning to get to for about 2 years….

Launching a less-corporate, more fun, site for My Santa Talk that is updated with current Links to the apps and social media sites.


This site (this one, that you’re on) will be more focused on the business of My Santa Talk, including Licensing and franchise spin-off opportunities.  We have some pretty fascinating stuff under the tree that we’re anxious to share with everyone…so, keep an eye out.

For those interested in business relationships, we look forward to chatting with you and sharing the success that My Santa Talk has had, globally, throughout 2012.  We have a significant up-tick in traffic, but, more importantly, in the duration and quality of each session.  As we add more audio and voice features, we anticipate this to increase throughout 2013 as well.

Moments Away from 2011 New Launch – Chat with Santa…

It’s been a long year.

But, seeing MySantaTalk move from Beta to it’s Version 1.0 is really exciting.

We are in the process of validating some native app versions and fine tuning the mobile web version.

One more day. . .

Nice timing on the GigaOM story about “interactive fiction” — — Go figure, Santa reading GigaOM?

Have a wonderful Holiday Season.

– The MySantaTalk Team
Portland and Eugene, OR

Santa Chat for Holidays 2011 — Where to find Santa?

The 2009 MySantaTalk was available on Instant Messaging.

The 2010 MySantaTalk was available on mobile web.

The all new 2011 MySantaTalk is being entirely rebuilt and redesigned and will feature more bells, whistles and AI tools than it’s predessors…and, it will be available in many more channels. . .mobile web, Android, Windows 7/XP (AppUP), Meego and maybe, just maybe, we’ll even do a native iOS version.  NOOK/color is also a strong possibility.

Announcement will be made, including Links, no later than October.

Stay tuned. . .

An All New Chat with Santa for 2011 – Now in Progress

It’s make-over time for MySantaTalk.

We’ve just scheduled the work to commence in July for an all new version of the application, delivered to more mobile sets and through more channels, for the 2011 Holidays.

The current version will be taken offline during the first week of July.

New features?

Many, including a few surprises.

Updates to follow

Santa in the Off-Season – Chat Improvements

You’d think Santa would be lounging around on a beach in Fiji…

Oh, no, he doesn’t.

While next Season, there will be entirely new interactive stories and video produced, right now, the elves are busy improving the chat navigation and making the mobile web experience easier for everyone. Below is a screenshot of the new interface:

Now, you no longer have to leave the ‘chat screen” to insert your response!  Faster.  Easier.  More fun.


From Around the World to CES…Now on Holiday

The 2010 Holiday Season and MYSANTATALK was inspiring for those of us at contentAI studios. With steadily increasing numbers throughout it’s launch (right up until “the night before Christmas”), some great analytics from the QR Tag and mobile web site, it was the (anonymous) chat logs themselves that really made the undertaking worthwhile.

People engaged. People enjoyed.

And, quite a few either fooled us, or, they really “suspended disbelief” and went along for the journey — Now, whether you chat to a human Santa in a Mall, or a virtual Santa on your phone, suspension of disbelief is really part of a successful engagement.

We’ll keep the application available for a short while longer, but, it will be taken off line at some point and then prepared for 2011, when even more bells and whistles will be added.

Thanks for making this a great Holiday Season.

MySantaTalk Gets a Nice Shoutout in Texas

Here’s a terrific picture of a local retailer’s promotion of MySantaTalk, using the shortcode and keyword option.  This year, MySantaTalk is offered to businesses at no cost for their own Holiday tie-ins.  We appreciate getting the pictures of how you’re using this in your town.